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</html><description>Rory Sutherland explains how we can add value by changing our perceptions: [gigya src=&#x201D;http://video.ted.com/assets/player/swf/EmbedPlayer.swf&#x201D; width=&#x201D;526&#x2033; height=&#x201D;374&#x2033; quality=&#x201D;high&#x201D; wmode=&#x201D;transparent&#x201D; allowFullScreen=&#x201D;true&#x201D; flashVars=&#x201D;vu=http://video.ted.com/talk/stream/2009G/Blank/RorySutherland_2009G-320k.mp4&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/RorySutherland-2009G.embed_thumbnail.jpg&amp;vw=512&amp;vh=288&amp;ap=0&amp;ti=658&amp;lang=&amp;introDuration=15330&amp;adDuration=4000&amp;postAdDuration=830&amp;adKeys=talk=rory_sutherland_life_lessons_from_an_ad_man;year=2009;theme=what_makes_us_happy;theme=unconventional_explanations;theme=media_that_matters;theme=the_creative_spark;event=TEDGlobal+2009;tag=Business;tag=advertising;tag=creativity;tag=economics;tag=happiness;tag=life;tag=psychology;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512&#xD7;288;&#x201D;] Most entertaining!</description></oembed>
